Twitter Profits From Your Tweets
Twitter is now $25 million richer from two sweet deals with Google and Microsoft that allows the two search giants to make your posts public. In a multiyear deal, Twitter now stands to profit from your tweets. Early in its inception, Twitter focused mainly on building its community. Now, three years later, it appears they are looking for ways to create profit. But that’s not all! They plan to “open” Twitter even more in the future. All this in the name of generating profits and remaining profitable. But hey! They need the money to operate right?
But think of the benefits. For example, Marissa Mayer, Google’s Vice-President of Search Products and User Experience, wrote on Oct. 21 on Google’s blog after the deals were announced. “The next time you search for something that can be aided by real-time observation, say, snow conditions at your favorite ski resort, you’ll find tweets from other users who are there and sharing the latest and greatest information.” So the tradeoff is worth it right? Ahem.
And just think what it could possibly do for us entrepreneurs and small business owners looking for a major boost to our businesses and endeavors by making our tweets public. Oh yeah! See? Now you feel much better don’t you?
After all, the only way they could possibly benefit from us is by selling more advertising and provide targeted search ads. Think about it! How many members talk about the products they love on Twitter? Ah, now that paints a big picture doesn’t it? Anything else they can capitalize on? Of course! How about new commercial accounts for businesses? Just think how your business could benefit by allowing you to pay to analyze your tweet traffic! Wouldn’t you pay for that?
It will be interesting to see what develops over the course of this new year on Twitter. Meanwhile, how about all of us small time entrepreneurs “tweetup” for some serious brainstorming on how we can all build profitable businesses for ourselves? I heavily suspect partnerships are going to be the road to the bank this year.
Enough said! I think.
Written by Spencer E. Ante; Edited by Clint Davis – SOURCE: Businessweek