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By Chuck Squatriglia – March 26, 2009
LOS ANGELES — Tesla Motors just pulled the sheet off the much-anticipated Model S, a gorgeous electric car that company CEO Elon Musk says will carry seven people and deliver up to 300 miles on a charge.
Musk likened the sedan to the BMW 5-series and Mercedes Benz CLS sedans, and said it will usher in an era of stylish, practical and relatively affordable electric cars when it starts rolling off a Southern California assembly line by the third quarter of 2011.
“This is a historic car,” Musk said moments before pulling a black sheet off a silver model at Space-X, his aerospace venture in Los Angeles. “We’re trying to accelerate the EV revolution and help get us off oil.”
The Model S is a landmark for both Tesla and EVs. Tesla’s two-seat
Roadster sports car has shown electric cars can be sexy, but it has enjoyed limited appeal. A sedan could prove the Silicon Valley firm is more than a niche player, help push EVs into the mainstream and give
Tesla a strong position in the emerging electric car market.
But bringing the car to market by 2011 won’t be easy, and Tesla has no time to lose. General Motors, Ford and Nissan are among the major automakers promising to have EVs on the road by then, and Tesla’s facing competition from a growing number of startups, including Fisker Automotive.
The Model S was designed entirely by Tesla, and Musk made some big promises for the technology, saying the car would deliver a range of up to 300 miles from a battery that can be recharged in as little as 45
minutes — provided you spring for the top-of-the-line battery pack. The standard pack is good for 160 miles, Musk said.
“In the EV community, Tesla is tops,” said Paul Scott, a founder and board member of Plug In America. “But it’s seen as a company making toys for the rich. Now they’re going into the market where Lexus and
Infiniti play. This will spread the word about electric vehicles to a much wider audience.”
The Model S will have a list price of $57,400, but the $7,500 federal tax credit for EVs and plug-in hybrids will bring that down to
Photos: Jim Merithew / Wired.com
DOWNEY, Calif. – This blue-collar suburb on the edge of Los Angeles once helped send men to space. After the collapse of its aerospace industry, its ambitions are now more down-to-earth but still looking toward the future.
The City Council on Wednesday unanimously approved an agreement aimed at luring Tesla Motors’ electric car manufacturing plant to the former site of a NASA plant that helped develop the Apollo program and the space shuttle fleet.
The city is pinning hopes that the car factory could bring $21 million in city revenues over 15 years, create about 1,200 jobs and help revitalize its reputation as Southern California‘s high-tech hub.
“Not only will it bring money to the city, it will establish us as a leader inand green technology production,” Mayor Mario Guerra said.
For nine months the city has aggressively courted Tesla, a Bay Area company known for its sporty all-electric Roadster and now moving toward more mainstream sedans.
In September, the council took out a half-page advertisement in thefeaturing a photo of the members wearing “Downey (hearts) Tesla” T-shirts and holding a banner that read: “Downey Welcomes . Apollo to Tesla … the legacy continues.”
The rotund mayor vowed to purchase a Tesla, even lose weight to fit into the sleek vehicle, if the carmaker comes to town.
Downey, a city of 115,000, was once a vibrant center of high tech manufacturing jobs where aerospace engineers designed and built parts for America’s space program. At its height, there were some 30,000 employees at the complex, but when the plant closed in 1999, the complex fell into disrepair.
The city bought 160 acres of land from NASA and has been trying to redevelop it. A hospital, park, shopping center and memorial dedicated to the shuttle Columbia now occupy half of the complex. The other half became a film production facility used in the making of “Ironman,” “G.I. Joe: The Rise of Cobra” and at least one of the “Spiderman” films.
Industrial Realty Group owns nearly 60 acres of Downey Studios, and the city owns the remaining 20 acres.
Under a memorandum of understanding with IRG, the city agreed to waive $6.9 million in rent on those 20 acres and promised to expedite the permit process if IRG enters into a lease with Tesla.
Tom Messler, senior vice president of IRG, said his company is holding final discussions with the carmaker.
“We’re continuing to make progress,” he said.
San Carlos-based Tesla has been looking for a place to build its next-generation Model S sedan, its seven-seat, $57,400 alternative to the $109,000 Roadster.
The Roadster’s chassis is assembled in England and its guts — the powertrain, battery and so on — are installed at Tesla’s factory in Menlo Park.
Tesla Motors Inc. initially planned to build the Model S in New Mexico but was persuaded to stay in California when Gov. Arnold Schwarzenegger offered to exempt Tesla from state sales tax on equipment it buys to build the sedan. That will save the company 7 percent to 9 percent on each part purchased.
When the Model S was unveiled to reporters in the spring, Tesla said it would bring the plant to Southern California. The company has also flirted with Long Beach, and Tesla spokesman Ricardo Reyes would not confirm if it has chosen a site.
In June, the company was awarded $465 million in low-interest loans from the U.S. Department of Energy to help build the Model S, which is designed to travel as far as 300 miles on a three- to five-hour charge.
The car is slated to go into production by late 2011, and with a federal tax credit for battery-powered cars, the cost to buyers could be less than $50,000.
If Tesla comes to Downey, it would mark the return of auto manufacturing to Southern California for the first time since General Motors Co. closed its Van Nuys Plant in 1992.
Sandra Barrett, a 19-year resident of Downey, said she can recall when the NASA facility closed and thousands of people lost their jobs. The 69-year-old said a Tesla factory would “be a big boost to our city. There are so many people in need of a job here.”
Barrett said she isn’t bothered by the incentives the city is offering to lure Tesla.
“In order to get, you have to give,” Barrett said. “I’m willing to see us make a little sacrifice to get people working again.”